This is the last article you can read this month
You can read more article this month
You can read more articles this month
Sorry your limit is up for this month
ACTIVISTS have claimed to have successfully forced Luton Town into dropping sponsor Puma in solidarity with Palestine.
Pressure from the Palestine Solidarity Campaign’s (PSC) Luton branch and other rights campaigners will see the Championship club make the switch to Umbro for the upcoming 2020-21 season.
The club signed a four-year deal with Puma in 2016 with an option to extend it by a possible two years. However, news broke on Friday of the Hatters inking a kit deal with Umbro but failed to disclose the reason for the change.
Today, the PSC revealed in a statement seen by the Star that over 5,000 emails had been delivered to Luton’s management demanding the immediate end to the kit deal, which was due to run out this summer, and that this course of action, along with Luton’s PSC branch engaging directly with the club, forced their hand.
Puma currently sponsors the Israeli FA, including teams based in illegal Jewish-only Israeli settlements based on stolen Palestinian land.
Luton PSC media spokesman Markus Keaney hailed the change, saying: “We would like to thank Luton Town FC for their constructive responses to our calls to boycott Puma and for notifying us directly of their decision to drop the company as their kit supplier.
“We hope other clubs will follow suit and choose to stand with justice, freedom and equality.”
PSC director Ben Jamal also hailed Luton’s move. He said: “This decision will give a huge boost to the international campaign, which PSC is leading in the UK, to boycott Puma until it ends its complicity with Israel’s violations of international law. It’s a reminder to all sports organisations of their responsibilities to ensure their commercial relationships reflect their obligations to act ethically and not be complicit in rights abuses.”
Luton join Chester and Forest Green Rovers in dropping the brand from their kits.
Speaking at the time of Chester’s decision, PSC campaigns officer James Tuite said: “We’d like to thank the thousands of people who emailed Chester FC and took to Twitter … The response we received shows our campaign is gaining momentum and that UK clubs are feeling the heat to #BoycottPuma.”
The PSC announced in May that Forest Green Rovers owner Vince Dale had called the Israeli occupation of Palestine the greatest global injustice of his lifetime and that the club were moving on from the manufacturer.
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by joining the 501 club.
Just £5 a month gives you the opportunity to win one of 17 prizes, from £25 to the £501 jackpot.
By becoming a 501 Club member you are helping the Morning Star cover its printing, distribution and staff costs — help keep our paper thriving by joining!
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by become a member of the People’s Printing Press Society.
The Morning Star is a readers’ co-operative, which means you can become an owner of the paper too by buying shares in the society.
Shares are £1 each — though unlike capitalist firms, each shareholder has an equal say. Money from shares contributes directly to keep our paper thriving.
Some union branches have taken out shares of over £500 and individuals over £100.
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by donating to the Fighting Fund.
The Morning Star is unique, as a lone socialist voice in a sea of corporate media. We offer a platform for those who would otherwise never be listened to, coverage of stories that would otherwise be buried.
The rich don’t like us, and they don’t advertise with us, so we rely on you, our readers and friends. With a regular donation to our monthly Fighting Fund, we can continue to thumb our noses at the fat cats and tell truth to power.
Donate today and make a regular contribution.